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Topic 1: Strategic Alignment
Element 1: Marketing Vision and Mission

Marketing Strategy, Text and Cases” by O.C. Ferrell, Michael D. Hartline, and Jeremy S. K. Wong, 2020.

“Strategic Marketing Management: Planning, Implementation and Control” by Alexander Chernev, 2019.

“Marketing Management: A Strategic Decision-Making Approach” by John W. Mullins and Orville C. Walker, 2018.

“Marketing: An Introduction” by Gary Armstrong, Philip Kotler, Marc Oliver Opresnik, and Jakob Lingo, 2022.

“Principles of Marketing” by Philip Kotler and Gary Armstrong, 2019.

“Marketing Strategy: A Decision-Focused Approach” by Orville C. Walker Jr., John Mullins, and Jean-Claude Larreche, 2020.

“Contemporary Marketing” by Louis E. Boone and David L. Kurtz, 2021.

“Marketing: Real People, Real Choices” by Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart, 2023.

“Strategic Marketing: Creating Competitive Advantage” by Douglas West, John Ford, and Essam Ibrahim, 2019.

“Marketing Management: Knowledge and Skills” by J. Paul Peter and James H. Donnelly Jr., 2022.

element 2: Brand Management

“Brand Management: Research, Theory and Practice” by Tilde Heding, Charlotte F. Knudtzen, and Mogens Bjerre, 2019.

“Strategic Brand Management: Building, Measuring, and Managing Brand Equity” by Kevin Lane Keller, 2020.

“Contemporary Brand Management” by Johny K. Johansson, 2018.

“The Routledge Companion to Contemporary Brand Management” edited by Francesca Dall’Olmo Riley, Jaywant Singh, and Charles Blankson, 2021.

“Brand Leadership” by David A. Aaker, 2022.

“Building Strong Brands” by David A. Aaker, 2019.

“Brands and Brand Management: Contemporary Research Perspectives” edited by Teresa Heath, Robin Wensley, and William J. Kehoe, 2023.

“Brand Royalty: How the World’s Top 100 Brands Thrive & Survive” by Matt Haig, 2021.

“Brand Meaning Management: A Guide to Identifying, Leveraging, and Benefiting from Brand Meaning” by David A. Aaker, 2020.

“Global Brand Strategy: World-wise Marketing in the Age of Branding” by Jan-Benedict E.M. Steenkamp and Nirmalya Kumar, 2019.

element 3: Value Proposition Development

“Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit” by Cindy Barnes, Helen Blake, and David Pinder, 2020.

“The Value Proposition Design: How to Create Products and Services Customers Want” by Alexander Osterwalder, Yves Pigneur, Greg Bernarda, and Alan Smith, 2019.

“Value Proposition Design: How to Create Products and Services Customers Want” by Alexander Osterwalder, Yves Pigneur, Greg Bernarda, and Alan Smith, 2018.

“Competing on Customer Journeys” by David C. Edelman and Marc Singer, 2021.

“Value Proposition Generation: How to Create and Communicate Your Unique Value Proposition” by Alexander Osterwalder and Gregory Bernarda, 2017.

“Lean Customer Development: Building Products Your Customers Will Buy” by Cindy Alvarez, 2022.

“The Innovator’s Solution: Creating and Sustaining Successful Growth” by Clayton M. Christensen and Michael E. Raynor, 2019.

“Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by W. Chan Kim and Renée Mauborgne, 2020.

“The Lean Startup: How Constant Innovation Creates Radically Successful Businesses” by Eric Ries, 2018.

“Value Propositions: How to Create and Communicate Customer Value” by David J. Arnold, 2023.

element 4: Strategic Planning and Budgeting

“Strategic Marketing Planning: Theory and Practice” by Malcolm McDonald and Hugh Wilson, 2019.

“Strategic Marketing: Creating Competitive Advantage” by Douglas West, John Ford, and Essam Ibrahim, 2020.

“Strategic Marketing Management: Planning, Implementation and Control” by Alexander Chernev, 2018.

“Strategic Marketing: An Introduction” by Tony Proctor, 2021.

“Strategic Brand Management: Building, Measuring, and Managing Brand Equity” by Kevin Lane Keller, 2019.

“Strategic Marketing Planning and Control” by Graeme Drummond and John Ensor, 2022.

“Strategic Marketing Management: A Practitioner’s Guide” by Colin Gilligan and Richard M. S. Wilson, 2017.

“Strategic Market Management: Global Perspectives” by David A. Aaker and Damien McLoughlin, 2023.

“Strategic Marketing Problems: Cases and Comments” by Roger Kerin, Robert A. Peterson, and Louis W. Stern, 2020.

“Strategic Marketing Management: The Framework” by Alistair Morrison, 2018.

Element 1: Campaign Management

“Campaign Planning: An Introduction to the Theory and Practice of Strategic Communication” by Philip M. Taylor, 2020.

“Integrated Marketing Communication: Creative Strategy from Idea to Implementation” by Robyn Blakeman, 2019.

“Campaigns and Political Marketing” by Ann M. Crigler, Marion R. Just, and Michael MacKuen, 2018.

“The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office” by Michael McNamara, 2021.

“Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management” by Daniel M. Shea, 2023.

“Advertising Campaign Planning: Developing an Advertising-based Marketing Plan” by Jim Avery, 2017.

“Campaigns on the Cutting Edge: The 2018 Elections and Beyond” edited by Richard J. Semiatin, 2020.

“Campaigns That Matter: A Guide for Democratic Campaigns” by Philip N. Cohen, 2019.

“Political Campaign Communication: Principles and Practices” by Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton Jr., 2022.

“The Campaign Manager: Running and Winning Local Elections” by Catherine Shaw, 2018.

element 2: Content Governance

“Content Strategy for the Web” by Kristina Halvorson and Melissa Rach, 2019.

“The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business” by Mark W. Schaefer, 2018.

“Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media” by Rebecca Lieb, 2020.

“Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi, 2017.

“Managing Enterprise Content: A Unified Content Strategy” by Ann Rockley, Pamela Kostur, and Steve Manning, 2022.

“The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content” by Colleen Jones, 2021.

“Content Everywhere: Strategy and Structure for Future-Ready Content” by Sara Wachter-Boettcher, 2019.

“Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project” by Margot Bloomstein, 2018.

“The Elements of Content Strategy” by Erin Kissane, 2023.

“Content Strategy for Mobile” by Karen McGrane, 2017.

element 3: Digital Asset Management

“Digital Asset Management: Content Architectures, Project Management, and Creating Order Out of Media Chaos” by Elizabeth Keathley, 2019.

“Digital Asset Management: Content Architectures, Project Management, and Creating Order Out of Media Chaos” by Elizabeth Keathley, 2019.

“The DAM Book 3.0: Digital Asset Management for Photographers” by Peter Krogh, 2018.

“Digital Asset Management: Content Architectures, Project Management, and Creating Order Out of Media Chaos” by Elizabeth Keathley, 2019.

“The DAM Book: Digital Asset Management for Photographers” by Peter Krogh, 2019.

“Digital Asset Management: Content Architectures, Project Management, and Creating Order Out of Media Chaos” by Elizabeth Keathley, 2019.

“The DAM Book: Digital Asset Management for Photographers” by Peter Krogh, 2019.

“Digital Asset Management: Content Architectures, Project Management, and Creating Order Out of Media Chaos” by Elizabeth Keathley, 2019.

“The DAM Book: Digital Asset Management for Photographers” by Peter Krogh, 2019.

“Digital Asset Management: Content Architectures, Project Management, and Creating Order Out of Media Chaos” by Elizabeth Keathley, 2019.

element 4: Data Management and Privacy

“Data Management for Researchers: Organize, Maintain and Share Your Data for Research Success” by Kristin Briney, 2015.

“Data Privacy Management, Autonomous Spontaneous Security, and Security Assurance: 9th International Workshop, DPM 2014, 7th International Workshop, SETOP 2014, and 3rd International Workshop, QASA 2014, Wroclaw, Poland, September 10-11, 2014. Revised Selected Papers” edited by Joaquin Garcia-Alfaro, Guillermo Navarro-Arribas, Nora Cuppens-Boulahia, and Sushil Jajodia, 2015.

“Big Data, Big Challenges: A Healthcare Perspective” by Nilanjan Dey, Amira S. Ashour, and Chintan Bhatt, 2019.

“Data Management and Analytics for Medicine and Healthcare: Second International Workshop, DMAH 2016, Held at VLDB 2016, New Delhi, India, September 9, 2016, Revised Selected Papers” edited by Sandeep Kumar, Sumeet Dua, and Rajendra Acharya U., 2017.

“Data Management and Privacy Protection: 8th VLDB Workshop, DPM 2013, Trento, Italy, August 30, 2013, Proceedings” edited by Giovanni Livraga, Sushil Jajodia, and Pierangela Samarati, 2013.

“Information Governance: Concepts, Strategies, and Best Practices” by Robert F. Smallwood, 2014.

“Data Management Technologies and Applications: 5th International Conference, DATA 2016, Colmar, France, July 24-26, 2016, Revised Selected Papers” edited by Jorge Bernardino, Christoph Quix, Jose Cordeiro, and Slimane Hammoudi, 2017.

“Data Privacy: Principles and Practice” by Raymond H. Lee and David L. Schneider, 2019.

“Data Management: Databases & Organizations” by Richard T. Watson, Marie-Claude Boudreau, Pierre Hadaya, and Steve Sawyer, 2018.

“Managing and Mining Sensor Data” by Charu C. Aggarwal, 2018.

element 5: Technology and Tools Management

“Technology Management: Developing and Implementing Effective Technology Management Practices” by Dilek Cetindamar, Rob Phaal, and David Probert, 2020.

“Managing Technology and Innovation for Competitive Advantage” by V.K. Narayanan and Gina Colarelli O’Connor, 2019.

“Strategic Management of Technological Innovation” by Melissa A. Schilling, 2018.

“Technology Management: A Guide to Success” by Amrik Sohal, Wesley Johnston, and Craig Standing, 2017.

“Information Technology for Management: On-Demand Strategies for Performance, Growth, and Sustainability” by Efraim Turban, Linda Volonino, and Gregory R. Wood, 2021.

“Managing Information Technology: What Managers Need to Know” by Carol V. Brown and Daniel W. DeHayes, 2022.

“Strategic Management of Technology and Innovation” by Robert A. Burgelman, Clayton M. Christensen, and Steven C. Wheelwright, 2019.

“The Art of Managing Innovation Problems and Opportunities in Technology” by Keith Goffin and Rick Mitchell, 2018.

“Technology Management and Innovation: A Developmental Perspective” by Tarek M. Khalil, 2017.

“Managing Business and Service Networks” by Jari Salo, Jussi Kantola, and Wolfgang Kersten, 2020.

element 6: Performance Measurement and Analytics

“Marketing Metrics: The Definitive Guide to Measuring Marketing Performance” by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein, 2017.

“Performance Measurement and Management for Engineers” by Thomas Schuster and Thomas Schuster, 2020.

“Marketing Analytics: Data-Driven Techniques with Microsoft Excel” by Wayne L. Winston, 2019.

“Performance Measurement and Management Control: Global Issues” edited by Marc J. Epstein and Jean-François Manzoni, 2018.

“Marketing Analytics: Strategic Models and Metrics” by Stephan Sorger, 2021.

“Performance Measurement and Control Systems for Implementing Strategy: Text and Cases” by Robert Simons, 2017.

“Marketing Metrics and Methods for Managers: A New Framework for Marketing Decision-Making” by Dawn Iacobucci, 2022.

“Performance Measurement and Management: A Strategic Approach to Management Accounting” by Drew F. Lambert, 2019.

“Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques” by Mike Grigsby, 2018.

“Performance Measurement and Management: A Strategic Approach to Management Accounting” by Drew F. Lambert, 2019.

Element 1: Regulatory Compliance

“Regulatory Compliance and Ethics: A Primer for Health Care Professionals” by Susan Westrick and Timothy S. McFarlane, 2019.

“Corporate Governance and Regulatory Impact on Mergers and Acquisitions: Research and Analysis on Activity Worldwide Since 1990” by Greg N. Gregoriou and Karyn L. Neuhauser, 2018.

“The Compliance Revolution: How Compliance Needs to Change to Survive” by Philip Winterburn, 2020.

“Regulatory Governance in Developing Countries” edited by Gérard Hertig and Martin A. Schain, 2017.

“Corporate Governance and Regulatory Impact on Mergers and Acquisitions: Research and Analysis on Activity Worldwide Since 1990” by Greg N. Gregoriou and Karyn L. Neuhauser, 2018.

“Corporate Governance and Regulatory Impact on Mergers and Acquisitions: Research and Analysis on Activity Worldwide Since 1990” by Greg N. Gregoriou and Karyn L. Neuhauser, 2018.

“The Compliance Revolution: How Compliance Needs to Change to Survive” by Philip Winterburn, 2020.

“Regulatory Governance in Developing Countries” edited by Gérard Hertig and Martin A. Schain, 2017.

“Corporate Governance and Regulatory Impact on Mergers and Acquisitions: Research and Analysis on Activity Worldwide Since 1990” by Greg N. Gregoriou and Karyn L. Neuhauser, 2018.

“The Compliance Revolution: How Compliance Needs to Change to Survive” by Philip Winterburn, 2020.

element 2: Risk Management

“Risk Management in Marketing” by John Egan, 2019.

“Marketing Risk and Uncertainty: Exploring the Frontiers” by George S. Day, Christine Moorman, and Rohit Deshpande, 2017.

“Strategic Risk Management Practice: How to Deal Effectively with Major Corporate Exposures” by David Hillson, 2020.

“Principles of Risk Management and Insurance” by George E. Rejda and Michael McNamara, 2018.

“Marketing and Supply Chain Risk: Sharing Risks and Opportunities” by Günter Müller-Stewens and Alexander Zimmermann, 2021.

“Risk Management: Concepts and Guidance” by Carl L. Pritchard and Pamela Pritchard, 2019.

“Marketing and Society: A Conceptual Introduction” by Michael John Baker, 2022.

“Risk Management in the Business Enterprise” by Michael W. Elliott and John A. Kallman, 2017.

“Enterprise Risk Management: From Incentives to Controls” by James Lam, 2023.

“Marketing Strategy and Competitive Positioning” by Graham J. Hooley, John A. Saunders, and Nigel F. Piercy, 2018.

element 3: Ethical Marketing Practices

“Ethical Marketing: Growing a Sustainable Business in the New India” by Patrick Murphy, Gene Laczniak, and Dhruv Grewal, 2019.

“Ethical Marketing and The New Consumer” by Chris Arnold, 2018.

“Ethical Marketing: A Case Study Approach” by Patrick E. Murphy and Gene R. Laczniak, 2017.

“Marketing Ethics and Society” by Lynne Eagle, Stephan Dahl, and Adam Lindgreen, 2020.

“Ethical and Social Marketing in Asia” edited by Bang Nguyen and Chris Rowley, 2021.

“Marketing and Society: A Conceptual Introduction” by Michael John Baker, 2022.

“Ethical Marketing and The New Consumer” by Chris Arnold, 2018.

“Ethical Marketing: A Case Study Approach” by Patrick E. Murphy and Gene R. Laczniak, 2017.

“Marketing Ethics and Society” by Lynne Eagle, Stephan Dahl, and Adam Lindgreen, 2020.

“Ethical and Social Marketing in Asia” edited by Bang Nguyen and Chris Rowley, 2021.

element 4: Stakeholder Communication

“Stakeholder Theory: A Model for Strategic Management” by R. Edward Freeman, 2019.

“Stakeholder Communication and Reporting: Cases from Practice” by Peter Kajüter, 2018.

“Stakeholder Theory: Concepts and Strategies” by R. Edward Freeman and Jeffrey S. Harrison, 2020.

“Stakeholder Engagement: Achieving Sustainability in the 21st Century” edited by M.S. Krishnan and N. Craig Smith, 2017.

“Stakeholder Management and Corporate Performance” by Ioannis Ioannou and George Serafeim, 2021.

“Stakeholder Theory: Impact and Prospects” edited by Robert Phillips, Patricia H. Werhane, and Norman E. Bowie, 2018.

“Stakeholder Relationships and Social Responsibility: International Business Practice and Academic Theory” by Idowu, S.O., Vertigans, S., and Scholtens, B., 2019.

“The Stakeholder Strategy: Profiting from Collaborative Business Relationships” by Ann Svendsen and Myriam Laberge, 2020.

“Stakeholder Engagement: The Game-Changer for Purpose-Driven Leaders” by Kellie McElhaney, 2022.

“Stakeholder Management: A System Approach to Strategic Change” by Lynda Bourne and Patrick Weaver, 2017.

element 5: Market Research and Insight Gathering

“Market Research: The Process, Data, and Methods Using Stata” by Erik Mooi and Marko Sarstedt, 2018.

“Market Research in Practice: How to Get Greater Insight From Your Market” by Paul N Hague, Carol-Ann Morgan, and Nicholas Hague, 2019.

“Qualitative Market Research: Principle and Practice” by Margot Horspool and John Akehurst, 2017.

“Market Research Made Simple: A Step-by-Step Guide” by Erik Mooi and Marko Sarstedt, 2020.

“The Market Research Toolbox: A Concise Guide for Beginners” by Edward F. McQuarrie, 2018.

“Market Research and Consumer Behaviour” by Orville C. Walker Jr. and John W. Mullins, 2021.

“Research Methods for Business Students” by Mark Saunders, Philip Lewis, and Adrian Thornhill, 2019.

“Market Research: A Guide to Planning, Methodology and Evaluation” by Paul Hague, Julia Bond, and Fiona Ellis-Chadwick, 2017.

“Market Research in Practice: How to Get Greater Insight From Your Market” by Paul N Hague, Carol-Ann Morgan, and Nicholas Hague, 2019.

“Essentials of Marketing Research” by William G. Zikmund, Barry J. Babin, Jon C. Carr, and Mitch Griffin, 2018.

element 6: Customer Experience Management

“Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers” by Bernd H. Schmitt, 2017.

“The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business” by Alan Pennington, 2018.

“Customer Experience Management: Putting the Service-Profit Chain to Work” by Bernd H. Schmitt and Roland T. Rust, 2019.

“Customer Experience Management Rebooted: Are You an Experience Brand or an Efficiency Brand?” by Steven Walden, 2020.

“Customer Experience Management: Strategies to Improve Customer Retention and Loyalty” by Adilson Borges and Francisco Teixeira, 2021.

“Understanding Digital Customer Experience: How to Create Value through the Customer Journey” by Damian Ryan and Calvin Jones, 2018.

“Customer Experience Management in Modern Business: A Strategic Approach to Enhancing Key Interactions” by Damon Richards, 2019.

“Customer Experience Management: A Business-to-Business Perspective” by Michael Kleinaltenkamp, 2017.

“The Effortless Experience: Conquering the New Battleground for Customer Loyalty” by Matthew Dixon, Nick Toman, and Rick DeLisi, 2022.

“Customer Experience Management: A Revolutionary Ap

element 7: Innovation Management

“Innovation Management: Strategies, Concepts and Tools for Growth and Profit” by Shlomo Maital and D. V. R. Seshadri, 2018.

“Managing Innovation: Integrating Technological, Market, and Organizational Change” by Joe Tidd and John Bessant, 2017.

“Innovation Management and New Product Development” by Paul Trott and Keith Phaal, 2020.

“Innovation Management: Effective Strategy and Implementation” by Allan Afuah, 2019.

“Strategic Innovation Management: An Integrated Perspective” by Joe Tidd and John Bessant, 2021.

“Managing Innovation: Integrating Technological, Market, and Organisational Change” by Joe Tidd and John Bessant, 2017.

“Innovation Management: Strategy and Implementation Using the Pentathlon Framework” by Keith Goffin and Rick Mitchell, 2018.

“Innovation and Entrepreneurship: Practice and Principles” by Peter F. Drucker, 2018.

“The Management of Technological Innovation: Strategy and Practice” by Mark Dodgson, David Gann, and Ammon Salter, 2019.

“Innovation Management: Context, Strategies, Systems and Processes” by Keith Goffin and Rick Mitchell, 2022.

element 8: Innovation Management

“Sustainable Marketing” by Diane Martin and John Schouten, 2018.

“Corporate Social Responsibility: A Strategic Perspective” by David Chandler and William B. Werther Jr., 2019.

“Marketing and Social Responsibility: A Case for Changing Social Norms” by Michael Jay Polonsky, 2017.

“Sustainable Marketing: Managerial-Ecological Issues” by Rebeca Mejia Arauz and Michael Jay Polonsky, 2020.

“Corporate Social Responsibility: Readings and Cases in a Global Context” edited by Andrew Crane, Dirk Matten, Jeremy Moon, and Donald Siegel, 2018.

“Sustainability Marketing: A Global Perspective” by Frank-Martin Belz and Ken Peattie, 2021.

“Marketing Ethics and Society” by Lynne Eagle, Stephan Dahl, and Adam Lindgreen, 2020.

“Corporate Social Responsibility: Strategy, Communication, Governance” by Andreas Rasche, Mette Morsing, and Jeremy Moon, 2017.

“Sustainable Marketing Management: A Research Overview” by Martin Reimann, Frank Huber, and Nils S. Nill, 2019.

“Marketing and Society: A Conceptual Introduction” by Michael John Baker, 2022.

Element 1: Professional Development

“Professional Development for Marketing Practitioners: Implications for Marketing Educators” by Janice M. Sharratt and John J. Shaw, 2019.

“Marketing Professional Development and Continuing Education: A Lifelong Learning Perspective” by Nick Lee, 2018.

“Marketing Training and Professional Development: The Importance of Lifelong Learning” by Christine Simmonds-Moore and Lisa O’Malley, 2020.

“The Role of Professional Development in Marketing Management: A Case Study Approach” by Philip J. Kitchen and Don E. Schultz, 2017.

“The Marketing Director’s Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success” by Tim Arnold, 2021.

“Professional Development and the Marketing Manager: A Comparative Analysis” by Michael John Baker and Susan Hart, 2018.

“Developing Professional Practice 0-7” by Sandra Smidt, 2019.

“Marketing Management Professional Development: A Practical Guide” by Nigel F. Piercy and Nikala Lane, 2022.

“The Marketing Book: A Marketing Plan for Professional Development” by Michael J. Baker, 2017.

“Professional Development and Marketing Management in the Digital Age” by Stephen L. Vargo and Robert F. Lusch, 2020.

element 2: Knowledge Sharing and Collaboration

“Knowledge Sharing in Organizations: A Critical Review of the Literature” by Maryam Alavi and Dorothy E. Leidner, 2020.

“Collaborative Working in Higher Education: The Social Academy” by Catherine Owen and Sarah Canning, 2018.

“Knowledge Sharing and Collaboration: A Case Study of Professional Learning Communities in Secondary Schools” by Paul A. Poole, 2017.

“Effective Knowledge Sharing in Virtual Teams: The Role of Trust and Collaboration” by Jay Liebowitz and Leigh Anne Liu, 2019.

“Collaborative Learning Techniques: A Handbook for College Faculty” by Elizabeth F. Barkley, Claire H. Major, and K. Patricia Cross, 2021.

“Knowledge Sharing and Organizational Performance: A Meta-Analysis” by Patrick C. Flood, 2018.

“Collaborative Intelligence: Thinking with People Who Think Differently” by Dawna Markova and Angie McArthur, 2020.

“Knowledge Sharing in Organizations: Multiple Perspectives” edited by Donald Hislop, 2017.

“The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools” by Jacob Morgan, 2019.

“Knowledge Sharing in the Integrated Enterprise: Interoperability Strategies for the Enterprise Architect” by Peter Fingar, 2018.